Paramwebinfo Academy | Website & Digital Marketing Training

Workshop Overview

Workshops are more interactive and hands-on compared to seminars. They involve practical exercises, group work, and in-depth exploration of specific topics. Participants often work on real projects or case studies, applying the knowledge they gain immediately.

Key Features

1. Hands-On Training:

Practical exercises and projects.
Step-by-step guidance on website design ad digial marketing tasks.

2. Small Group Interaction:

More personalized attention from instructors.
Opportunities for peer learning and collaboration.

3. Comprehensive Curriculum:

Detailed modules covering various aspects of website design and digital marketing.

4. Tools and Resources:

Access to industry-standard tools and software.
Resources materials,templates, and guides.

5. Certification:

Completion certificates to validate participants' skills and knowledge.

Workshop Topics

1. Website Design:

HTML,CSS and Javascript Basics.
Design Tools(e.g Adobe XD,Sketch,Figma)
Building Responsive Websites
Implementing Web Accessbility Features
Testing and Debugging

2. Digital Marketing:

Setting Up AND Optimizing Google Ads Campaigns
Creating Effective Content Marketing Plans
Utilizing Social Media Advertising Platforms
Analyzing Website Traffic with Google Analytics
Developing Email Marketing Campaigns

Typical Workshop Structure

1. Introduction and Overview:

Briefing on objectives and agenda.

2. Theory and Concepts:

Detailed explanations of topics.

3. Practical Exercises:

Hands-on tasks to apply theoretical knowledge.

4. Group Work and Collaboration:

Team projects and peer review sessions.

5. Wrap-Up and Q & A:

Recap of key learnings.
Final Q&A session for any remaining questions

6. Feedback and Improvement

Constructive feedback from instructors.

By participating in these seminars and workshops, attendees can enhance their skills in website design and digital marketing, stay updated with the latest industry trends, and network with professionals and peers in the field.

Corparate Training Overview

Corporate training programs in digital marketing and website design development are tailored to meet the specific needs of businesses. These programs focus on equipping employees with the skills and knowledge necessary to enhance the company's online presence and marketing effectiveness. Training can be conducted on-site or online, and it often includes customized modules relevant to the company's industry and goals.

Key Features of Corporate Training

1. Customized Curriculum:

Tailored to the company's specific needs and industry.
Focus on relevant tools,strategies, and case studies.

2. Expert Trainers:

Industry professionals with extensive experience in digital marketing and website design.
Practical insights and up-to-date knowledge.

3. Flexible Delivery Options:

On-site or online training sessions.
Flexible scheduling to accommodate business operations.

4. Interactive Learning:

Hands-on exercises and real-world projects.
Group discussions and interactive Q&A sessions

5. Assessment and Feedback:

Regular assessments to gauge progress.
Detailed feedback to help improve skills and performance.

6. Resource Materials:

Access to training materials, guides, and templates.
Post-training support and resources for continued learning.

Traning Modules

1. Digital Marketing

SEO (Search Engine Optimization)

Keyword research, on-page and off-page SEO techniques.
Understanding search engine algorithms and ranking factors.

Content Marketing

Creating compelling content that engages and converts.
Content strategy, planning, and distribution channels.

Social Media Marketing

Building and executing social media strategies.
Utilizing platforms like Facebook, Twitter, LinkedIn, Instagram.

Email Marketing

Designing effective email campaigns.
List building, segmentation, and automation.

Pay-Per-Click (PPC) Advertising

Setting up and managing Google Ads and social media ad campaigns.
Budgeting, targeting, and optimization techniques.

Analytics and Data-Driven Marketing

Using tools like Google Analytics to track and analyze performance.
Making data-driven decisions to improve marketing efforts.

2. Website Design and Development

Fundamentals of Web Design

Principles of effective design, user experience (UX), and user interface (UI) design.
Responsive and mobile-first design practices.

Web Development Basics

HTML, CSS, and JavaScript fundamentals.
Introduction to content management systems (CMS) like WordPress.

Advanced Web Development

Developing dynamic and interactive websites.
Using frameworks and libraries such as React, Angular, or Vue.js.

Web Accessibility

Implementing web accessibility standards and best practices.
Ensuring websites are usable for all users, including those with disabilities.

Testing and Optimization

Techniques for testing website performance and usability.
Tools and methods for optimizing load times and user experience.

Training Structure

Initial Assessment: Evaluation of the current skill levels and knowledge of participants.Identification of key areas of improvement and training objectives.
Customized Training Plan: Development of a training plan based on the initial assessment. Inclusion of relevant topics and practical exercises.
Interactive Training Sessions: Engaging workshops, presentations, and discussions. Practical, hands-on exercises to reinforce learning.
Group Projects and Collaboration: Team-based projects to encourage collaboration and practical application. Peer reviews and feedback sessions.
Regular Assessments and Feedback: Quizzes, tests, and project evaluations to monitor progress. Continuous feedback to guide improvement.
Post-Training Support: Access to additional resources and learning materials. Follow-up sessions to address any ongoing questions or challenges.
Certification: Certificates of completion for participants. Recognition of skills and knowledge gained.

By investing in corporate training on digital marketing and website design development, businesses can enhance their team's capabilities, improve their online presence, and ultimately drive better results in their digital marketing efforts.

Corporate Training

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